Real talk for boba shops & their suppliers

No fluff, no hype. Just honest writing about margins, costs, inventory, and the daily grind of running a tea business — from people who actually look at the numbers.

For owners

What a Cup of Boba Really Costs to Make — and Why Most Owners Have No Idea

You've got lines out the door but the bank account doesn't show it. Here's the real cost of a milk tea, line by line — including the parts nobody counts.

Read · 6 min →
For owners

Boba Shop Profit Margins in 2026: What's Actually Realistic

"75% margins!" sounds great until rent, labor, waste, and card fees show up. Here's what good really looks like — and the levers that move it.

Read · 7 min →
For suppliers

Why Your Best Wholesale Customers Quietly Leave (and You Never Find Out Why)

No complaint, no goodbye — the orders just shrink, then stop. For boba distributors, here's what's really happening and how the best ones hold on.

Read · 6 min →